MFA Advises Alder Parners in Acquisition of PollyDot

MFA Advises Planet Fitness Franchisee Alder Partners in Acquisition of PollyDot

We are pleased to announce that Alder Partners LLC, a growing independent franchisee of Planet Fitness, recently completed the acquisition of PollyDot, Inc. MFA represented Alder Partners in the acquisition process and provided consulting and buy-side advisory services. Terms of the transaction were not disclosed.

Alder Partners has experienced significant growth in recent years, and with its PollyDot acquisition, now has 32 Planet Fitness clubs open or in presale in the U.S. Planet Fitness was recently named one of the fastest-growing franchises in the U.S. by 24/7 Wall Street.

MFA’s Transaction Advisory Practice provides a full-spectrum of advisory services to family-owned and closely-held businesses on both the buy-side and sell-side. The Firm has previously provided M&A advisory services to a number of Planet Fitness franchisees, including Southfit Holdings, Anchor Fitness and New England Fitness, among others.

Stanley DeMartinis, Jr., Managing Partner at Alder Partners, said of the transaction process, “MFA was a valued strategic partner from start to finish. We appreciated their sound guidance and the way they were able to tackle the subtle nuances of the transaction.”

“Anytime we can help a customer fulfill their ambitions, we’re privileged to partake,” said Will Andronico, Lead Partner, Transaction Advisory at MFA. “It was an honor to support Alder through this transaction, and we congratulate them on continued success within the rapidly-growing Planet Fitness space.”

Learn More About MFA’s Transaction Advisory Services

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